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May 22, 2023

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A Brandcenter team helped bring the new TwinTail beverage to market. From left to right: KT Schaeffer, a Brandcenter professor, with students Martin Rees, Nica Mendoza, Peyton Spangler and Jamie Ikley. Not pictured from the team is Meaghan McFarland. (Tom Kojcsich, Enterprise Marketing and Communications)

Brandcenter team helps undergrads from UR bring a new drink to market

Via VCU News: University of Richmond students enlisted Brandcenter students to help them bring a product to market

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