VCU logo

Executive Master’s Program

This image has an empty alt attribute; its file name is Brandcenter_FromBack_ParkingLot-1-1200x800.jpg

Brand Building: The Brandcenter Way.

For 25+ years, we’ve helped thousands of students launch their careers in advertising and the marketing communications industry. Now, we’re helping brand marketing and integrated marketing professionals looking to expand their strategic chops to take their careers to the next level through our new Executive Master’s program.

Building upon our legacy of developing the next generation of creative leaders, our online Executive Master’s program equips you with the brand building expertise the Brandcenter is known for, but in a format and through a curriculum specifically designed for you and your career goals.

Real-world learning from world-class instructors.

Our Executive Master’s program offers you a one-of-a-kind curriculum—focused on building brands through a strategic lens and rooted in real-world learning from world-class instructors. Our full-time faculty are all Professors of Practice who continue to operate as practitioners in the industry, and our adjunct professors spend all day building and leading world-class brands, such as Google, Capital One, and Campbells.

From understanding the influence a brand can have on its audience, its category, and even the world to creating simple, soulful, and salient marketing that builds brands and drives growth, you’ll emerge from this program with the skills and expertise to create more effective marketing, leading to more meaningful impact.

At the end of your 24 months, you’ll earn an M.S. in Business, with a concentration in branding, plus a global network of Brandcenter alumni and industry connections.

The curriculum

Semester 1 / Fall

  • Business of Branding
  • Creative Thinking
Semester 2 / Spring

  • Brand Influence & Reputation
  • Strategic Thinking
  • Craft
Semester 3 / Summer

  • Strategy & Design
  • Influencing Consumer Behavior
Semester 4 / Fall

  • Brand Experiences
  • Brand Strategy
Semester 5 / Spring

  • Creative Fusion
  • Cultural Impact
  • Innovation
Semester 6 / Summer

  • HR as Brand
  • Critical Business Skills

Prerequisites

Here are the prerequisites for applicants to our Executive Master’s program:

Prerequisites

All applicants should be curious, creative, and passionate, and have at least three years of relevant professional experience.

All applicants should be able to:

  • Creatively problem solve
  • Manage time effectively to properly balance work, school and your personal life
  • Engage in healthy conversation and rhetoric

All applicants should have:

  • A bachelor’s degree
  • Professional ambition and drive
  • A love of marketing
  • An interest in building brands

Interested in learning more?

Take the first step and join our list of potential students. We'll keep in touch to learn more about you and help you learn more about our program.

Contact Us

Let’s chat! If you have questions or want to chat, don’t hesitate to send us an email. Prospective students are welcome…

Visit

To learn more about the Brandcenter and our programs, schedule a meeting with admissions, sign up for a visit, or register for an event.

Tuition & Aid

Tuition and scholarship information for the Brandcenter master's program, plus other resources to fund your education.