Events
Strategy
Event
Event
Forum: Eric Cruz, Group Creative Director / Sphere Studios
April 11, 2025
He is currently a Sr. Group Creative Director at Sphere Studios, leading its Ads & Brand Experiences practice for the Exosphere, helping pioneer new experiences for what TIME Magazine voted as one of
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Liquid Death and lululemon declare the winners of BC Sprint 2025
February 6, 2025
Student teams compete in our week-long creative sprint, presenting campaign ideas for major brands like Liquid Death and lululemon.
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Admissions: Virtual Open House
March 4, 2025
Want to learn more about the Brandcenter but can’t make it to campus? Brandcenter will participate in VCU’s Virtual Graduate…
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From weird and wacky to sentimental and even salty, Brandcenter alum work shines in 2025 Super Bowl Ads
February 25, 2025
Over 30 alums worked on nearly 20 spots for brands including Michelob Ultra, Google, Ritz, Uber Eats, Little Caesars, Tubi, and Booking.com.
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Ad Age features work by Brandcenter students: Why tiny ads targeting rats are popping up all over New York City
February 27, 2025
A group of students at VCU Brandcenter are behind a series of tiny billboards running in New York with ads targeting New York’s biggest untapped audience segment: rats.
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Strategists Gain Real Experience with Live Clients
March 7, 2025
At Brandcenter, our curriculum provides students with opportunities to work with real clients on real business problems. In her Creating…
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Friday Forum: Experience-led Marketing with On Board Experiential
March 10, 2025
Alums Zak Vono (Experience Design, 2019) and Melissa Poe (Experience Design, 2020) talk careers, networking, work-life balance and more in experiential marketing.
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Breaking the Routine
March 19, 2025
That’s when I discovered the Brandcenter, and my whirlwind sixty weeks began. From day one, the program threw me into the deep end, dissecting campaigns, brainstorming ideas, and bringing them to life
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Admissions: Preview Day (with guest lecture from National Hockey League)
April 4, 2025
Preview Day is a limited-capacity event that allows prospective students to see what life is like as a Brandcenter student. During the…