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“How to get F.I.L.T.H.Y rich” with the cofounders of Gus
March 25, 2025
Graham Douglas and Spencer LaVallee spill all their industry secrets to unimaginable wealth and success with Brandcenter students.
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Breaking the Routine
March 19, 2025
That’s when I discovered the Brandcenter, and my whirlwind sixty weeks began. From day one, the program threw me into the deep end, dissecting campaigns, brainstorming ideas, and bringing them to life
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Friday Forum: Experience-led Marketing with On Board Experiential
March 10, 2025
Alums Zak Vono (Experience Design, 2019) and Melissa Poe (Experience Design, 2020) talk careers, networking, work-life balance and more in experiential marketing.
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Strategists Gain Real Experience with Live Clients
March 7, 2025
At Brandcenter, our curriculum provides students with opportunities to work with real clients on real business problems. In her Creating…
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Ad Age features work by Brandcenter students: Why tiny ads targeting rats are popping up all over New York City
February 27, 2025
A group of students at VCU Brandcenter are behind a series of tiny billboards running in New York with ads targeting New York’s biggest untapped audience segment: rats.
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From weird and wacky to sentimental and even salty, Brandcenter alum work shines in 2025 Super Bowl Ads
February 25, 2025
Over 30 alums worked on nearly 20 spots for brands including Michelob Ultra, Google, Ritz, Uber Eats, Little Caesars, Tubi, and Booking.com.
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Spotlighted by AdAge, three Brandcenter alums offer insight into their advertising work – and how Brandcenter helped shape them
February 20, 2025
Creative thinking and thick skin are among the attributes that Mark McColey, Ross Fletcher and Howard Finkelstein developed during their graduate studies.
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Learning to lead as a creative brand manager
February 18, 2025
Harper Lock (Creative Brand Management, 2025) Are you one of those people who walks into a new environment and immediately…
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Liquid Death and lululemon declare the winners of BC Sprint 2025
February 6, 2025
Student teams compete in our week-long creative sprint, presenting campaign ideas for major brands like Liquid Death and lululemon.
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Hey! I Kinda Suck at This.
January 30, 2025
First year copywriting student Imaan Shaikh confesses some of the dark thoughts that accompany the reality of first semester and finding yourself amongst a sea of creatives.
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Almost twenty percent of Ad Age’s list of creatives to watch in 2025 are Brandcenter alum
January 23, 2025
With 11 of our alums included in Ad Age's "62 Creatives to Watch in 2025", almost 20% of the list has Brandcenter roots, and we are the single most represented academic program.
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Chasing a creative career and community
January 21, 2025
Current art direction student Chen Li shares his journey from Toronto to Richmond.
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Executive Director Vann Graves writes about the evolution of U.S. political branding for Fast Company
January 15, 2025
Executive Director Vann Graves writes for fast company on how personal branding shapes modern politics, from iconic party symbols to campaign strategies that fuse narrative with ideology.