Copywriters craft words to tell stories that create ultimate impact.
Often working alongside art directors, copywriters come up with concepts and ideas to solve creative challenges with their storytelling ability. They write everything for all forms of media and all lengths from headlines to taglines to scripts and have a deep understanding of a brand’s voice. In addition, copywriters conceive of big ideas and experiences that create buzz for brands.
If you want to be a Copywriter—or maybe someday a Creative Director—at ad agencies, in-house creative studios for brands, content studios, or tech startups, the Copywriting concentration is for you.