2024 BC Sprint / January 8-12
Real clients. Real work.
Before the spring semester begins each January, second-year students
have the opportunity to participate in BC Sprint, our week-long
strategic and creative sprint competition, where they tackle real
problems for real clients. Students form their own teams—often
made up of varying combinations of concentrations—and each team is
assigned a mentor to guide them through the process. Mentors include
Brandcenter faculty, alumni, and industry leaders.
On day one, teams are briefed by their clients. They then have the next
four days to develop creative solutions to the tasks at hand. On day five, teams pitch their ideas to their clients, and a winning team for each brand is named.