Brandcenter executive education provides customized curriculum for marketing communications professionals, companies, and organizations tailored to their specific needs.
Executive Education
Summer 2026
Creativity in the Age of AI (virtual)
- Instructor: Micah Berry
- Virtual
- May 26-July 2, 2026
- Tuesdays/Thursdays 6:30-8:30 pm EST
- Program cost: $995
- Registration will open soon
Offered in collaboration with the VCU Da Vinci Center, this class is a 6-week crash course in the tools, mindsets, and workflows shaping the future of our industry, taught by Brandcenter Associate Director of Technical Training, Micah Berry.
Students will explore how artificial intelligence, automation, design thinking, and emerging media are transforming the creative process — from ideation to production. Using Google’s AI suite (Veo, ImageFX, Gemini, and NotebookLM) as our primary toolkit, we’ll learn how to generate, iterate, and refine ideas across text, image, video, and motion. Alongside Google tools, we’ll experiment with industry-relevant platforms like ChatGPT, Midjourney, and others to compare workflows and creative outcomes.
Through a mix of demos, short assignments, and open-ended experiments, students will develop a critical understanding of when — and why — to use these technologies in strategic and creative contexts. By the end, each participant will produce a small body of work that demonstrates fluency in AI-driven prototyping and an informed perspective on the evolving role of creativity in a machine-augmented world.
Custom Curriculum
Are you interested in custom programs for your employers? Whether you are looking to reward, retain, or simply challenge your rising stars, we’ll work with you to design a custom curriculum tailored to your organization’s specific needs and goals for a range of departments.
Led by accomplished Brandcenter alumni, faculty, and distinguished industry leaders in our extended network, and covering a range of topics from hard skills to soft skills, these courses can be customized to offer convenient, effective learning virtually or in-person.
Interested in customized programs for your organization? Email [email protected] to discuss customized learning options for your organization.
Interested in customized learning programs for your organization?
Fill out this form to express interest.
Have questions? We’ve got answers.
Who are the Brandcenter Executive Education courses for?
We offer customized programs for organizations seeking professional development for employees at any stage of their careers. The Brandcenter team collaborates with organizations to identify learning gaps and design tailored curricula that enhances both hard and soft skills, ensuring employees are equipped to excel in their roles.
Are Brandcenter Executive Education courses taught in person or virtually?
The programs can be offered in-person or virtually. The preferred method of course delivery will be determined based on the specific needs of each organization.
How long are the courses?
Program duration differs depending on the course.
What do participants receive upon completion of a course?
After completing a course, participants will receive a digital badge and/or certificate of completion, along with an enhanced understanding of the program material applicable to their roles.
What are the next steps to plan a customized program for my organization?
If your organization has identified a learning gap and is interested in developing a customized program, please contact [email protected]. A Brandcenter team member from Executive Education will collaborate with your organization to discuss the skills gap and develop an appropriate curriculum