(From left) Kelly O’Keefe and Rian Chandler-Dovis
Kelly O’Keefe, Founding Partner
Kelly O’Keefe is a respected brand strategist known for his leadership in corporate brand strategy.
He is formerly a professor and chair of the creative brand management program at the VCU Brandcenter — a master’s program for advertising, branding and creative problem-solving at Virginia Commonwealth University’s School of Business. He’s an inductee in the Virginia Communications Hall of Fame, a former Richmond Ad Person of the Year, as well as Virginia Entrepreneur of the Year; and he has been a strategic brand advisor to corporate clients like Capital One, Carmax, GE, ESPN, Walmart, Dominion Energy, UPS and many other leading organizations.
O’Keefe’s commentary on brands and creativity has been featured in dozens of media outlets, including CNN, Fox News, MSNBC, PBS, The New York Times, The Wall Street Journal, Fast Company, Huffington Post, Time and The Washington Post.
Rian Chandler-Dovis, Managing Partner & Chief Product OFficer
Rian has driven a range of strategic engagements for a broad range of clients, including some of the world’s best known brands: General Motors, American Express, Samsung, PepsiCo, World Wildlife Fund, AB Inbev and Colgate.
She holds an undergraduate degree from James Madison University and a master’s from VCU Brandcenter, where she was valedictorian and has served as an adjunct professor. She’s helped to train many branding leaders of tomorrow and speaks regularly on topics related to brand and marketing from a variety of locations, including her home in Cabo San Lucas, Mexico.
About Brand Federation
Brand Federation is a brand strategy consulting firm in Richmond, Virginia that helps organizations create brand and marketing strategies. The company’s team of brand strategists and independent consultants work together to develop strategies that help organizations, their people, products, and customers become more powerful, relevant, and responsible. Read more about Brand Federation.