How will we save advertising from AI? By doing human things.
Jeff MacDonald (Experience Design, 2012) is a Social Strategy Director at Mekanism, where he joined in 2015 as the agency’s first Experience Designer. Working alongside strategists and creatives, he leads social and digital innovation, working to bring innovative social firsts to clients like Adobe, AT&T, Cricket Wireless, Q-tips, and Lenovo. Jeff uses creative prototyping and social listening to inform the creation of experiences that bring people together for shared moments of wonder. Outside of client work, he has created interactive art installations that have connected museum goers together via LED lights and touch.