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Brad Blondes

Entrepreneur; Principal / 4East

Brad Blondes is a strategic leader and change agent who champions creativity and design to build best-in-class customer experiences. For over 15 years, Brad has successfully reimagined and set the vision for some of the world’s most iconic brands, solving complex problems that drive business impact. In 2016, Brad was selected for Ad Age’s 40 Under 40, and, in 2019, he joined the Board at the Brandcenter.

As founder of 4East, Brad is dedicated to helping clients achieve creative excellence by executing holistic brand expression and building the strategies to get there.

Most recently, Brand served as the VP, Global Head of Brand Creative & Design at MetLife. Prior to that, he held positions within advertising, branding, digital, and experiential agencies including McCann NY, Mother NY, BBDO, Sapient, Momentum, and Radical Media. His client work and relationships span brands such as Chevrolet, Ikea, American Airlines, Nike, Google, Polaroid, General Mills, Grey Goose, and In addition, Brad has run his own business working with select clients such as The New York Times, The Robin Hood Foundation, Yale Symphony Orchestra, Simon Property Group, and Honest Tea.

For nearly 10 years (while working full-time jobs), Brad taught advanced-level courses at Parsons, The School of Visual Arts, and Queens College as an Adjunct Professor. Prior to that, Brad received his MFA from Yale University where his thesis focused on “undoing,” a process he still employs today to discover the truth and potential of a brand by breaking it down and building it back up again. At Yale, Brad was a President’s Public Service Fellow and recipient of the Charles Sawyer Scholarship.