As the Director of Strategic Initiatives and Enrollment, Emma leads Brandcenter’s admissions, recruitment, and communications efforts, ensuring a dynamic and engaging experience for prospective students. She oversees a dedicated team responsible for admissions operations, recruitment, and brand communications, working collaboratively to attract and enroll the next generation of creative leaders.
One of Emma’s favorite parts of her job is reading and reviewing applications. She loves getting a glimpse into each applicant’s unique story—their creativity, experiences, and aspirations—and finding students who will thrive at the Brandcenter.
Emma joined Brandcenter in 2019 after nearly a decade of guiding high school and undergraduate students through the college admissions process across Virginia. Her expertise in admissions, enrollment management, and student engagement fuels her passion for building meaningful connections and shaping the student journey from inquiry to enrollment.
A graduate of Hollins University with a degree in Communication Studies and Film Studies, Emma is a New York native who now calls Richmond home. Outside of work, she enjoys time with her husband and two daughters—and is an unapologetic reality TV enthusiast.
