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Ken Marcus

Adjunct Professor, Copywriting

Senior Writer, Associate Creative Director / The Martin Agency

Ken has been a copywriter in this nutty business for more than 25 years. In addition to teaching at the Brandcenter, Ken is a senior copywriter at The Martin Agency, where he’s worked for over 12 years on clients as varied as Walmart, Pizza Hut, Nespresso, Ritz, Sling, Carmax, and GEICO. For GEICO, Ken has worked on the “Happier Than,” “It’s What You Do,” “It’s GEICO Easy,” and most recently, “Believe It!” campaigns.

Ken’s work has been recognized by One Show, Cannes, D&AD, Communication Arts, and Effies.