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The program

We're a two-year, full-time master's program focused on developing the best creative problem-solvers in the world of brands.

The VCU Brandcenter is part creative studio, part business school. As a student, you'll graduate with:

  • A master's degree in business
  • A portfolio of work
  • A healthy appreciation for the power of original thinking

Our programs focus on depth and breadth. No matter your concentration, you'll gain a deep understanding of how to craft your work through hundreds of hours of practice and critique.

You'll learn how consumers think and how the industry works — and how to collaborate with your teammates to get the best ideas.

The learning doesn't stop at creative problem-solving. Under the guidance of faculty with extensive industry experience, you will also learn how to present, persuade and sell your work in accordance with our academic and professional standards and VCU Brandcenter Student Expectations and Code of Conduct.

Along the way, you'll tackle real projects and meet industry leaders. You may find yourself presenting work to executives from companies such as Apple, Droga5, Disney, Wieden + Kennedy, Google or Nike.

As a second-year student, you will be matched with an industry mentor who works in the field you are studying. Mentors are available to chat, review work, give advice and even host visits at their company or agency. 

Areas of concentration

Each concentration represents an important industry discipline, but students work together collaboratively to create a real-world environment. Read on to learn more about each one.

Art direction

Art Direction students are visual problem solvers with a strong sense of concept and design. They participate in the development of concepts, then bring them to life with images, typography, and technology. Art Direction graduates go on to work in roles as art directors, creative directors, and designers on the agency side of the business. We also have art direction alumni on the client side, working within in-house creative studios for brands.

Curriculum and Courses

Copywriting

Copywriting students can bring life to big ideas through storytelling that is bold, honest, and engaging. They must work across a range of styles from comedy, to serious prose, from long videos you can’t stop watching, to short social media messages that make you stop and think. Copywriting graduates go on to work in roles as copywriters and creative directors on the agency side of the business. We also have copywriting alumni on the client side, working within in-house creatives studios for brands.

Curriculum and courses

Creative brand management

Creative Brand Management students love strategy that moves brands. They lead people with different skill sets to focus their efforts in ways that build brand equity and fulfill business objectives. The Creative Brand Management track is "versatile" in terms of career options. Our CBM graduates go on to work in roles as strategists and account managers on the agency side of the business, brand and marketing managers on the client side, and brand strategists for brand/innovation consultancies and entrepreneurs.

Curriculum and courses

Experience design

Experience Design students work on creative teams to concept, design, prototype, and build brand experiences that help people and that push the envelope of what is technologically possible. Experience Design graduates have gone on to work at top agencies, at top brands on the client side of the business, and at successful start-ups. They have done award-winning work for global brands and have been recognized as leaders in our industry. Our graduates operate under multiple titles in the industry (and this is a good thing). Titles include experience designer, creative technologist, interaction designer, user experience designer, information architect, and multimedia producer, among others.

Curriculum and courses

Strategy

Strategy students are the students of creativity, budding anthropologists, culture mavens, future forecasters, problem solvers, and insightful generators of ideas that inspire and move business forward. Strategists typically go on to roles within the strategy or planning department of an advertising agency. However, more and more strategy graduates are finding their way to brand consultancies, PR agencies, and consumer research companies. In addition, many have made the move to the client side, working as in-house brand strategists for companies.

See curriculum and courses

Interested in our master's program?

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