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The program

We're a two-year, full-time master's program focused on developing the best creative problem-solvers in the world of brands.

The VCU Brandcenter is part creative studio, part business school. As a student, you'll graduate with:

  • A master's degree in business
  • A portfolio of work
  • A healthy appreciation for the power of original thinking

Our programs focus on depth and breadth. No matter your track, you'll gain a deep understanding of how to craft your work through hundreds of hours of practice and critique.

You'll learn how consumers think and how the industry works — and how to collaborate with your teammates to get the best ideas.

The learning doesn't stop at creative problem-solving. Under the guidance of faculty with extensive industry experience, you will also learn how to present, persuade and sell your work in accordance with our academic and professional standards and VCU School of Business' Code of Conduct.

Along the way, you'll tackle real projects and meet industry leaders. You may find yourself presenting work to executives from companies such as Apple, Droga5, Disney, Wieden + Kennedy, Google or Nike.

As a second-year student, you will be matched with an industry mentor who works in the field you are studying. Mentors are available to chat, review work, give advice and even host visits at their company or agency. 

Choose a track

Each of our tracks represents an important industry discipline, but they work together collaboratively to create a real-world environment. Every applicant chooses one track to apply for. Read on to learn more about each one.

Art direction

If you are a visual problem-solver with a strong sense of design and concepts, art direction may be a fit. Art directors participate in the development of concepts, then bring them to life with images, typography and technology.

Curriculum and Courses


If you can get big ideas across with storytelling that is bold, honest and engaging, you may have great potential as a copywriter. Our writers must work across a range of styles from comedy, to serious prose, from long videos you can’t stop watching, to short social-media messages that make you stop and think. 

Curriculum and courses

Creative brand management

If you love strategy that moves brands and see yourself working directly for some of the world’s most creative companies, you may be ready for creative brand management. Creative brand managers lead people with different skill sets to focus their efforts in ways that build brand equity and fulfill business objectives.

Curriculum and courses

Experience design

If you love working on creative teams to concept, design, prototype and build brand experiences that help people and that push the envelope of what is technologically possible, you might be an experience designer.

Curriculum and courses


If you are a student of creativity, a budding anthropologist, a culture maven, a future forecaster, a solver of problems, an insightful generator of ideas that inspire and move business forward, you might be a strategist.

See curriculum and courses

Interested in our master's program?