Lauren Lafranz

Global Creative Chief Operations Officer / VML

Based in VML’s New York office, Lauren serves as VML’s Global Chief Creative Operations Officer leading a global creative operations and excellence board focused on establishing and elevating VML’s global vision for all creative things and the people that make them. Managing VML’s award-winning creative leaders, their teams and their work across the world, Lauren is a creative connector with a unique ability to pair creative talent with client partners, turning business challenges into growth opportunities for the VML network.

Lauren brings over 20 years of experience as an active advocate in the creative community. Before joining VML, Lauren’s dedication to defining what is now recognized as a WPP and industry-wide practice started at J. Walter Thompson in account and project management roles on Rolex, JetBlue and Domino’s where she honed creative capabilities into solution-centric change.

When Lauren is not championing VML’s creative people and work, she is celebrating her biggest fans – her family and friends – on their own unique successes.