Brandcenter has kicked off our 2025 BC Sprint!
BC Sprint is a fast-paced, intense, and fun week of making real work for real clients.
As part of this annual creative and strategic sprint, teams of second-year students have five days to create work worthy of presenting to big name clients, major brands that partner with us to gain creative insight from emerging talent and help give the next generation of ad professionals real world experience. Past participants include brands like Lume, Buffalo Wild Wings, Coors Light, Peloton, and DoorDash.
This year, we welcome Liquid Death and Lululemon as our guest clients and judges.
Huge thank you to Andy Pearson, VP of Creative at Liquid Death, and Brandon Viney (Art Direction, 2012), VP, NA Brand Creative Director of luluemon and their teams for working with us this year.
On Monday, teams were presented with pitches from our guest clients, getting the chance to work on real challenges facing major brands. They then have four days to develop innovative solutions for the task at hand, stretching their creative muscles and leaning on a Brandcenter mentor for guidance. On Friday, teams will present to judges from the brands and/or their agencies, who will then declare a winner.
Wishing best of luck to all our competing students and their mentors!