APPLYING FOR FALL 2024
The application for fall 2024 opens in October 2023.
Early application deadline: January 15, 2024
Regular application deadline: March 17, 2024
Scholarship application deadline: March 17, 2024
Applications will be accepted on a rolling, space-available basis after March 17, 2024. Applications must be submitted before the March 17 deadline in order to be eligible for scholarship consideration.
Schedule a meeting
Schedule a one-on-one meeting with an admissions representative.
How to apply
- Beginning in October 2023, create your account with VCU Grad (link posted when application opens).
- Search for "Branding" and add the concentration you intend to apply for (you may only apply into one concentration).
- List email addresses for three references—professional or academic references. They'll be sent an email to submit their reference.
- Complete your Statement of Intent: In 250 words or less, tell us why you’re applying to the Brandcenter, and what you want to be able to do with your degree after graduation.
- Submit transcripts for all schools attended.*
- Pay $70 application fee.
- After submitting your VCU Graduate Application, you will receive a link to your Brandcenter Portal, where you will complete the Brandcenter Application. Please note this process may take up to 1-2 business days.
- When you receive the email with a link to the Brandcenter Portal, create your account.
- Upload your resume.
- Respond to the application prompts for your concentration.
Our application deadlines are January 15, March 15, and June 15, 2023. We encourage you to submit your application up to a week before the deadline to ensure that all components are submitted to be considered by the given deadline. Applications received after March 16, 2023, will be reviewed as they are submitted. Please note that students who apply after March 16 are not eligible to apply for scholarships.
Applications received by our January or March deadline are eligible for scholarship consideration. Those who apply after March 15 will not be able to apply for Brandcenter scholarships.
Our rolling deadline, June 15, is primarily for people who may have missed our earlier two deadlines but would like to be considered for admission.
Applications received after June 15 will only be reviewed if a concentration has capacity and on a rolling basis.
For Fall 2023, if you submit and complete your application by the Early/January 15 or Regular/March 15 deadline, you will receive a decision approximately 6-8 weeks after the application deadline.
If you apply from March 16 through June 15 (the rolling admissions period), we will review your application and release your decision once we have released decisions for those who met the March 15 deadline.
You are welcome to submit your application past the deadline, but a decision is not guaranteed to be made on your application by our 6-8 week turnaround. Note that if you complete your application after the early decision deadline and before the regular decision deadline, you will be considered for the regular decision deadline. Any applications received after March 15 will be reviewed on a rolling basis through June 15, 2023.
All applicants are eligible to apply for scholarships through March 15, 2023.
Your application is considered complete when you have submitted both the VCU Graduate School application as well as the Brandcenter application.
You can view Brandcenter application prompts here.
No. You must respond to application prompts in the online Brandcenter supplemental application. Each question will have a specified response type, i.e. enter text, upload an image, etc.
You can, however, include links to additional sites or extra work, if you’d like. Make sure that you provide us with the URL in your online application.
We only require unofficial transcripts for our application review process.* Upon admission to the Brandcenter, you will need to send us your official transcripts with your final coursework and degree listed.
*Any applicants who have studied outside of the U.S. must provide an official course-by-course external credential evaluation in addition to their transcripts as a required part of the admission process. Please visit International Admissions and click on "foreign transcripts" for more information and a list of evaluators. Contact firstname.lastname@example.org with questions.
No, all application pieces must be submitted through the online application portal. You will receive a link to your Brandcenter Supplemental application via email shortly after you submit your VCU Graduate School application online.
You may only apply to one concentration. In your application, you will have the opportunity to let us know whether or not you would like to be considered for a different concentration than the one to which you applied. Please contact Admissions if you would like to have a conversation about choosing your concentration.
You will only need to provide financial documents if you are admitted and choose to enroll in the program. For more questions about what financial information is required once you are accepted, view the VCU International Admissions page.
If you are placed on the waiting list, we will notify you via email should a spot in the incoming class become available on a rolling basis.
The course load for Brandcenter students is prescribed; as such, students are unable to take additional courses or be enrolled in concurrent programs, either at Brandcenter, VCU, or elsewhere, during their time in our program.
As for concentration changes, exceptions may be allowed in very limited circumstances and within a specific timeframe. As a part of the application process, you are answering prompts specific to one concentration, which are reviewed by faculty within that concentration, and accepted on the premise of your strength to join the concentration you chose.
We have a transfer policy for Brandcenter students that covers the parameters related to a concentration change, which must be done by the end of the add/drop period following the start of your first semester. We also have a class audit policy, if you are interested and eligible, you may be permitted to audit a certain course outside of your degree requirements. More info about both the transfer and audit policies, and timeline related to each, will be available at Orientation. These policies can also be viewed in our Student Handbook, which is available at bit.ly/bc_Handbook
- 53 percent out-of-state
- 37 percent racial/ethnic diversity
- Average age range: 21-34
Some of our students are married. Some have kids. About 70% have post-college work experience—anything from working at a college bookstore to several years of agency experience to completely different careers outside of advertising and branding.
Tales from Sixty
"Collaboration opens a million doors in your mind that would otherwise have remained locked."