DEADLINES
It's not too late to apply for Fall 2022!
Fall 2022 application deadline
June 15, 2022
Rolling: Applications will be reviewed as they are submitted. Applications submitted between June 16, 2022 - August 1, 2022 will be reviewed without scholarship consideration.
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Contact us
Brandcenter Admissions
brandcenter@vcu.edu
804-828-8384
How do I apply?
- Search for "Branding" and add the concentration you intend to apply for (you may only apply into one concentration)
- List email addresses for two (2) professional or academic references and one (1) personal reference (someone who's worked with you in a group). They'll be sent an email to submit their reference.
- Submit transcripts for all schools attended *
- Pay $70 application fee
- Upload your personal statement & resume
- Respond to application prompts for your concentration
Scholarship Application (optional, due by application deadline)
Admissions Interview
* Please note: Any applicants who have studied outside of the U.S. must provide an official course-by-course external credential evaluation in addition to their transcripts as a required part of the admission process. Please visit International Admissions and click on "foreign transcripts" for more information and a list of evaluators. Contact vcuia@vcu.edu with questions.
Our application deadlines are January 15, March 1, and June 15, 2022. Submit your application materials by these deadlines. We encourage you to submit your application up to a week before the deadline to ensure that all components are submitted to be considered by the given deadline. Applications received after March 1, 2022 will be reviewed as they are submitted. Please note that students who apply after March 1st, are now eligible to apply for scholarships.
Applications received by our January, March, and June deadlines are also eligible for scholarship consideration. Those who apply after June 15 will not be able to apply for Brandcenter scholarships.
Aside from scholarship consideration, decisions are reviewed along the deadline by which they are received. If you apply by January or March, you will receive a decision 6-8 weeks after the deadline.
If you apply between March 1 and June 15, your application will be reviewed once your application is complete and received. Decisions will be sent within a few weeks, no later than 6-8 weeks, after your application is received.
If admitted, you will have the opportunity to engage in meet and greet and other coordinated admitted student activities. Additionally, if you apply for scholarships, you will receive your decision about financial support from Brandcenter with your admissions decision, so you will have a better idea about financial support from Brandcenter when you get your admission decision as well.
Our rolling deadline is primarily for people who may have missed the other two deadlines but would like to be considered for admission. Applications received after June 15 will be reviewed on a rolling basis, with no consideration for Brandcenter scholarships.
If you submit and complete your application by the deadline, you will receive a decision about 6-8 weeks after that application deadline.
You are welcome to submit your application past the deadline, but a decision is not guaranteed to be made on your application by our 6-8 week turnaround. Note that if you complete your application after the early decision deadline and before the regular decision deadline, you will be considered for the regular decision deadline. Any applications received after March 1 will be reviewed on a rolling basis through August 1, 2022.
All applicants are eligible to apply for scholarships through June 15, 2022.
Your application is considered complete when you have submitted both the online VCU Graduate School application as well as the Brandcenter application.
You can view Brandcenter application prompts here.
No. You must respond to application prompts in the online Brandcenter supplemental application. Each question will have a specified response type, i.e. enter text, upload an image, etc.
You can, however, include links to additional sites or extra work, if you’d like. Make sure that you provide us with the URL in your online application.
We only require unofficial transcripts for our application review process.* Upon admission to the Brandcenter, you will need to send us your official transcripts with your final coursework and degree listed.
*Any applicants who have studied outside of the U.S. must provide an official course-by-course external credential evaluation in addition to their transcripts as a required part of the admission process. Please visit International Admissions and click on "foreign transcripts" for more information and a list of evaluators. Contact vcuia@vcu.edu with questions.
You will only need to provide these upon admission into the program. For more questions about what financial information is required once you are accepted, view the VCU International Admissions page.
If you are placed on the waiting list, we will notify you via email should a spot in the incoming class become available on a rolling basis.
Applicants who have studied outside of the U.S. (whether they are international applicants or not) must provide an official course-by-course external credential evaluation as a required part of the admission process. Please visit International Admissions and click on "foreign transcripts" for more information and a list of evaluators.
The evaluation should be unopened and sent directly to the Office of International Admissions at:
Virginia Commonwealth University — International Admissions
408 West Franklin Street
Box 843012
Richmond, Virginia 23284-3043
Contact vcuia@vcu.edu with questions.
No, all application pieces must be submitted through the online application portal. You will receive a link to your Brandcenter Supplemental application via email shortly after you submit your VCU Graduate School application online.
The course load for Brandcenter students is prescribed; as such, students are unable to take additional courses or be enrolled in concurrent programs, either at Brandcenter, VCU, or elsewhere, during their time in our program.
As for concentration changes, exceptions may be allowed in very limited circumstances and within a specific timeframe. As a part of the application process, you are answering prompts specific to one concentration, which are reviewed by faculty within that concentration, and accepted on the premise of your strength to join the concentration you chose.
We have a transfer policy for Brandcenter students that covers the parameters related to a concentration change, which must be done by the end of the add/drop period following the start of your first semester. We also have a class audit policy, if you are interested and eligible, you may be permitted to audit a certain course outside of your degree requirements. More info about both the transfer and audit policies, and timeline related to each, will be available at Orientation. These policies can also be viewed in our Student Handbook, which is available at bit.ly/bc_Handbook
Student demographics
- 53 percent out-of-state
- 37 percent racial/ethnic diversity
- Average age: 25
Some of our students are married. Some have kids. About 69% have post-college work experience—anything from working at a college bookstore to several years of agency experience to completely different careers outside of advertising and branding.
Tales from Sixty
"Collaboration opens a million doors in your mind that would otherwise have remained locked."