All applicants should be curious and creative.
ALL APPLICANTS SHOULD BE ABLE TO...
Think creatively and critically
Get things done
Manage interpersonal and group dynamics
Manage time effectively
Identify emotions, relate to others, collaborate with others, and embrace open communication
ALL APPLICANTS SHOULD HAVE…
Experience collaborating in a group
An enjoyment of creating/making
A bachelor’s degree in any field
Knowledge of different social platforms
Ambition and intention, and meet the requirements for their chosen concentration as listed in the drop-down fields below
AD APPLICANTS SHOULD BE ABLE TO...
Think conceptually
Convey a story through visuals
Understand visual hierarchy
Understand what brands stand for
Critique creative work
Pay attention to details
AD APPLICANTS SHOULD HAVE:
Working knowledge of Adobe Creative Suite
Knowledge of layout, design, and typography
CW APPLICANTS SHOULD BE ABLE TO...
Convey a story through words
Think conceptually
Write both short-form and long-form
Recognize how a brand personality, tone, and voice behaves in the world
Tell a story through multiple media formats
CW APPLICANTS SHOULD HAVE:
Knowledge of word processing software (Microsoft Word, Pages, Google Docs)
CBM APPLICANTS SHOULD BE ABLE TO...
Build relationships
Build teams
Analyze business situations
Apply learning to make business decisions
Handle multiple tasks at one time
CBM APPLICANTS SHOULD HAVE:
Completed a college level math or statistics class*
Proficiency in Office Suites and comparable software
*or a comparable course
XD APPLICANTS SHOULD BE ABLE TO...
Creatively assess and think about interactive designs
Apply research (generate insights from curiosity)
Manage complexity through creative solutions
Creatively disrupt the status quo
Apply systems thinking
XD APPLICANTS SHOULD HAVE:
Working knowledge of the Adobe Creative Suite
A specialty such as (but not limited to) video production, animation, 3-D imaging, graphic design, or writing
Strength in one of three areas: strategy, classic design, or intersection of human behavior and technology
ST APPLICANTS SHOULD BE ABLE TO...
Think divergently
Think laterally
Tell an engaging story
Use discernment
Utilize design thinking
Generate insights leading to strong, compelling ideas
Communicate clearly and concisely through writing
ST APPLICANTS SHOULD HAVE:
Proficiency in Office Suites
Interested in our master's program?
#BRANDFAM