Topic: Influencer Marketing
About the speakers:
James Nord, Founder / Fohr
James Nord is the Founder and CEO of Fohr, the first influencer marketing company in the U.S. James doesn’t remember much about his life before Fohr, but knows he started his career on Wall Street, somehow ended up as Oscar de la Renta’s house photographer, and then launched Fohr to help more people live out their wildest dreams. Today he leads a team of 100 people and a creator network of over 250,000, with major long-time brand clients such as Sephora, Dick’s Sporting Goods, and Marriott. He wants you to know how much he loves his job.
Gabrielle Schaefer, EVP / Fohr
Gabrielle Schaefer is an accomplished professional in the advertising and communications industry, currently serving as the Vice President of Client Services at Fohr since March 2023. With extensive experience, Gabrielle has held strategic roles at Good Measure as Strategy and Communications Director since April 2019, and at ACE Content as Group Business Director and later Business Director until February 2023. Previous positions include Vice President of Digital at Weber Shandwick, Account Director at Fullscreen Media, and Group Account Director at Carrot – The VICE Digital Agency. Gabrielle’s career also includes notable roles at M Booth & Associates and Havas PR US, contributing to high-profile clients and campaigns. Gabrielle holds a Bachelor of Science in Advertising from Boston University.