For those of you who are freelancing or thinking about it, here’s a great Substack Live on the topic featuring Grace Abbott (Freelance CD/ runs “HOw to Go Freelance” and Jason Goldberg (AD alum + Freelance CD.)
✦ A summer Substack Live about the freedom and abundance that come when you bet on yourself – conversations on freelance, personal brand + doing your own thing.
https://lnkd.in/eHwXD-Xr
✦ A few things we talked about
- How to define “creative director” when the title means something different everywhere, and how to offer this service to clients
- How to choose your title as a freelancer, and claim one that suits you even if nobody’s ever promoted you to it
- Being an owner, instead of just a doer
- Cold emailing founders, CCOs and CMOs directly – an outreach strategy, and skipping the recruiter middleman
- His exact three-sentence cold email template and go-to subject line: Hi from [your name] (your title)
- Building a portfolio, where to find inspiration, doing spec work to express your talents, and why you might want to check out a portfolio school (check out the VCU Brandcenter)
- The Olive Garden Compass: a joke that went viral, got a cease and desist, and turned into brand deals
- Why the least polished social content performs the best
- Big brushes vs. small details: knowing when to defend a creative choice and when to defer to the client’s preference
- Detaching your rate from your self-worth, and why “no budget” isn’t a rejection of you