Brandcenter alumna Sara Singh (Creative Brand Management, 2018) is making her mark. Singh was recently named in Adweek’s Creative 100 for 2023 in the Rising Agency Talent category and in Ad Age’s 2023 Leading Women as a Rising Star.
A strategy director at Deutsch LA, Singh serves as the strategic lead for the Taco Bell account and was mastermind behind the Taco Bell x Doja Cat: Return of the Mexican Pizza collaboration. The campaign and partnership led to 20 million Mexican pizzas sold, an 8% increase in total sales, a 10% increase in loyalty sign-ups; helped Taco Bell earn the #5 spot in Fast Company’s Most Innovative Brands of 2023; earned millions upon millions of views and impressions; and changed the game for partnerships between celebrities and brands. From Twitter to Coachella to jingles to the Super Bowl to a musical on TikTok and more, it was the campaign that kept giving and kept us all on our toes. And, it all started because Singh saw an opportunity in Doja Cat’s tweets at Taco Bell to bring back the Mexican Pizza.
With this bold, unexpected, and culturally-driven work (and her other work for Taco Bell), it’s no wonder Singh landed on two of the most selective lists for emerging creatives.
Singh named to Adweek’s Creative 100, Rising Agency TalentAdweek’s Creative 100 celebrates the most innovative and visionary talent in advertising, marketing, social media, TV and streaming, visual art, literature, filmmaking, and more. The 100 honorees across the eight categories—Agency Leaders, Rising Agency Talent, Branded Content Innovators, TV and Streaming Innovators, Influencers and Celebrities, Media Innovators, Authors and Artists, and Directors—are breaking new ground in their respective fields.
The Rising Agency Talent category recognizes emerging creatives—individuals or duos—who are carving their own paths, making work that cements itself in culture, and brimming with potential to shape the future. Approximately 20 were honored this year, and Singh stands out as one of the few strategists.
Singh named Rising Star in Ad Age’s Leading Women 2023Honorees in the Ad Age 2023 Leading Women Rising Stars are recognized for making their mark on the industry, harnessing the power of influencers, improving diverse representation in marketing, and giving back to communities in need.
Congratulations to Sara Singh!