Brittni Evans (Strategy, 2025)
Occasionally, I find myself settling too comfortably into a routine creating a sense of restlessness—maybe even boredom. That’s when the urge to reinvent myself takes over, pushing me to search for a new challenge or change of pace. This cycle of reinvention has shaped my career journey in so many unique ways.
After graduating from undergrad, I felt that familiar restlessness and made a sudden move to Brooklyn, New York. The city’s culture, and endless opportunities were exactly what I needed. I dove into new hobbies and creative avenues, exploring photography and art while immersing myself in the diversity of people and ideas. Professionally, I landed a role as a fugitive coordinator at the Bronx District Attorney’s Office. My days were spent navigating the world of Supreme Court arraignments (ask me about those experiences sometime—I have some crazy stories!).
But eventually, even that high-energy world started to feel routine. I felt the pull to shake things up again. At the time, I didn’t believe I could build a career around my creative interests, so my next reinvention came in the form of entrepreneurship. I co-founded B.E.S.T. Logistics, a delivery service provider partnering with Amazon. For almost four years, I ran the business successfully, learning invaluable lessons in leadership and operations. Yet, as proud as I was of what I’d built, that familiar feeling of boredom crept in once more. I realized it wasn’t just change I craved—it was creativity.
That’s when I discovered the Brandcenter, and my whirlwind sixty weeks began. From day one, the program threw me into the deep end, dissecting campaigns, brainstorming ideas, and bringing them to life. Whether through side-hustle projects or live client briefs, I found myself constantly challenged, stimulated, and, for the first time in a while, excited.
The most pivotal moment in my Brandcenter journey came when I had the opportunity to attend the Cannes Lions Festival of Creativity—often called the Super Bowl of advertising. With only a year at Brandcenter under my belt and still relatively new to the industry, I spent a transformative week in Cannes. My days were packed with inspiration: morning talks from industry leaders at the Palais, afternoons soaking up ideas at the Wieden+Kennedy beach house, and evenings spent networking at Inkwell Beach. It was an unforgettable experience that truly opened my eyes to this industry and its possibilities.
Now, as I reflect on my journey—from the Bronx District Attorney’s office to entrepreneurship to Brandcenter—I can see how each reinvention has brought me closer to discovering my passions and refining my purpose. For the first time, I feel confident combining creativity, strategy, and business into a career that excites me every day.
The exposure Brandcenter has given me, from projects to networking opportunities like Cannes, has been transformative. I’m energized by the path ahead and can’t wait to see how I’ll continue to grow, contribute, and, of course, reinvent myself as I carve out my place in the industry.