Calling all VCU graduate students looking for an elective this Fall!
Here’s an opportunity to take your strategic thinking to the next level with a virtual elective in the VCU School of Business Evening MBA program, brought to you by VCU Brandcenter, the nation’s No. 1 graduate program in advertising and branding.
BRND 639: Cultural Impact: Advanced Account Planning
- July 1 – August 7, 2025
- Mondays, 7:00 – 9:40 p.m. EST
- Virtual (synchronous)
The course will be taught by Brandcenter alum Sean Boutchard (Strategy, 2015), Planning Director at The Martin Agency and strategy lead for GEICO. With over a decade of experience in brand, creative, and experience strategy, Sean has worked on campaigns for Nike, Dell, T-Mobile, and Aldi during his time at top agencies like AKQA, Wongdoody, and Digitas.
Students will investigate cultural issues that impact business results through research, strategy development, and client-ready insights.
Open to VCU graduate students—meet with your advisor to discuss eligibility and to register for this course.
Brandcenter Extension Programs (BCX) are uniquely designed for students and professionals at various stages of their creative journey. These learning programs unite creative thinkers through courses led by prominent leaders in the creative business world.