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Vann Graves on “Why Gen Z needs mentorship, not criticism, from managers” for Ad Age

Vann with students in the building

Graduation season is approaching, and a new cohort of Gen Zers is preparing to enter the workplace. But talk to enough hiring managers, and you’ll likely come across a shared opinion: “Gen Z just doesn’t get it.”

They’re too soft. Too distracted. Too entitled. They ghost interviews, ask for promotions too soon and seem glued to their phones.

If you’re nodding along with this description, you’re not alone.

In fact, a recent Intelligent.com survey of 1,000 business leaders found Gen Z is frequently described as lazy, overly sensitive and lacking workplace skills.

But here’s the truth: Gen Z is neither broken nor a lost cause. They’re an untapped force of potential—and it’s time we stopped criticizing them for what they aren’t and started leading them to become the best versions of themselves.

Read more from Graves on Ad Age >>