This year, Brandcenter alumni helped shape how brands showed up during the world’s biggest winter sporting event, creating campaigns that celebrated athletes, nostalgia, and the emotional moments behind the competition.
Delta Air Lines
Jessica Sugerman (Art Direction, 2017) and her team at Wieden + Kennedy New York created three spots for Olympic sponsor Delta Air Lines highlighting the journey from training to competition for Olympic and Paralympic athletes.
The campaign celebrates the dedication required to reach the global stage, focusing on the quiet moments of preparation that lead to world-class performance.
Michelob ULTRA: Run Back the Miracle
Recent grads Mia Kasper (Art Direction, 2025) and Kedi Hickman (Copywriting, 2025), alongside their team at Wieden + Kennedy New York, brought sports history back to life with an ambitious experiential activation celebrating the iconic 1980 “Miracle on Ice” hockey game.
As the sole creative team leading the project, Kasper and Hickman helped shape everything from the storytelling and branding to the overall fan experience.
Read our Q+A with Kedi Hickman here.
Hershey’s: The Real Gold
To launch Hershey’s newest campaign, It’s Your Happy Place, a team at The Martin Agency created an emotional film celebrating the people who support athletes behind the scenes.
Emilee Lampert (Creative Brand Management, 2021), Nika Rahini (Creative Brand Management, 2023), Sarah Newman (Strategy, 2024), Jerry Hoak (Art Direction, 2005) and their team surprised Team USA Olympic and Paralympic athletes with heartfelt messages from their families ahead of the games.
The spot highlights the emotional support systems behind elite athletes, reminding viewers that the real gold is often the love waiting for them off the podium.
Honda
Luke Strother (Copywriting, 2024) and his team at RPA brought Olympic energy to Times Square. Their animated spot for Honda took over the iconic Times Square billboard to create a high-impact digital installation seen by thousands.