Andrew LeVasseur

Chair & Professor, Experience Design

On any given day, you will find Andrew working with others to concept, design, prototype, and bring their original ideas to life. He helps students make things—ads, interfaces, apps, wearables, robots, flying machines—things we haven’t yet dreamed of.

As head of the Experience Design concentration, he helps shape the vision, curriculum, and course content at the Brandcenter. As a professor, he teaches multiple courses focused on strategy, design, and technology. Andrew joined the Brandcenter as an adjunct in 2009, where he played a large role in establishing the Creative Technology concentration (a precursor to the Experience Design concentration).

In his career, Andrew has worked for top agencies like Razorfish and The Martin Agency. He has also launched and helped grow multiple start-up companies. His brand credits include Barclays, Best Buy, Capella University, Capital One, Harrah’s Entertainment, Hawaiian Airlines, Holland America, Microsoft, Michelin–BFGoodrich, Verizon FiOS, and Weight Watchers, among others.

His focus areas include brand strategy, user experience design, information architecture, interaction design, software, information systems and process design, technology and new media, applied research and analytics.