Erika Lewis

Erika Lewis is a veteran marketing leader with over 20 years of experience driving culturally resonant strategies for top brands. She currently leads Cultural Partnerships at TikTok, helping brands and creators build authentic connections through cultural intelligence. Her past roles at Live Nation, Droga5, Viacom, and BBDO reflect her deep expertise in creative strategy and engagement. Erika is also the co-founder of Grits & Biscuits, a nationally celebrated DJ event series honoring Southern culture. She’s known for blending strategic marketing with a passion for storytelling and cultural impact. Where others see demographics, Erika sees community. Where others see campaigns, she sees culture in motion.