Bringing over 30 years of industry experience in marketing, media and communications, Marla joined the 4A’s (American Association of Advertising Agencies) in May 2017 to help define and shape the future focus for the association. Under her leadership, the 4A’s purpose is to help empower its members and their business transformation and talent efforts to drive commerce, spark connections and shape culture through infinite creativity all while addressing the critical challenges and opportunities to move our industry forward.
Prior to joining MEC (now Wavemaker and part of WPP) where she was CEO of North America from 2011 – 2017, Marla spent 12 years at MediaVest (now Spark Foundry). She began her career at DMB&B before moving to Ammirati Puris Lintas. Marla serves as a director on the Board of Penn Entertainment and is the Committee Chair for the Nominating / Governance Committee and a member of the Compensation Committee. In addition, she is part of several non-profit Boards including The Ad Council, AEF (ANA Educational Foundation), BBB National Programs (includes Audit & Finance and National Advertising Review Board Committees), Digital Advertising Alliance (DAA). Trustworthy Accountability Group (TAG) and General Assembly Marketing Standards.
