Val Middleton has spent her career building purpose-driven brands through the lens of content, product, and experience design. She has worked alongside numerous founding teams to transform their brands and execute ambitious go-to-market strategies, while developing deep relationships with founders, designers, investors, and athletes. Former CMO of Virtue Labs, Head of Marketing for Curry Brand at Under Armour and a founding partner and Head of Production at West Venture Studios, she is currently EVP of Athlete Partnerships and Digital Marketing at SC30, managing and maximizing the digital footprint of athletes, their enterprises and early-stage companies.
Val Middleton
EVP of Athlete Partnerships and Digital Marketing / SC30
