Brandcenter Extension Programs (BCX) are uniquely designed for students and professionals at various stages of their creative journey. These learning programs unite creative thinkers through courses led by prominent leaders in the creative business world.
Enhancing the Brandcenter’s portfolio, the extension programs offer flexible, remote options tailored to working students and professionals, providing the convenience needed to balance education with professional commitments.
At a Glance
Courses facilitated by seasoned professionals
Flexible, interactive, remote courses
Customized programming
Executive Education
At Brandcenter, we believe that executive education isn’t just about keeping up—it’s about pushing your professional and creative limits. As the industry evolves, so do the skills and mindset needed to create and lead teams that drive culture and spark change. BCX can help your organization identify learning gaps and design tailored programs to upskill your employees.
Offered in collaboration with the VCU Da Vinci Center, this class is a 6-week crash course in the tools, mindsets, and workflows shaping the future of our industry, taught by Brandcenter Associate Director of Technical Training, Micah Berry.
Students will explore how artificial intelligence, automation, design thinking, and emerging media are transforming the creative process — from ideation to production. Using Google’s AI suite (Veo, ImageFX, Gemini, and NotebookLM) as our primary toolkit, we’ll learn how to generate, iterate, and refine ideas across text, image, video, and motion. Alongside Google tools, we’ll experiment with industry-relevant platforms like ChatGPT, Midjourney, and others to compare workflows and creative outcomes.
Through a mix of demos, short assignments, and open-ended experiments, students will develop a critical understanding of when — and why — to use these technologies in strategic and creative contexts. By the end, each participant will produce a small body of work that demonstrates fluency in AI-driven prototyping and an informed perspective on the evolving role of creativity in a machine-augmented world.
Our executive education provides customized courses for marketing and advertising organizations aiming for professional growth.
Evening MBA: Brand Leadership concentration in partnership with VCU School of Business
Brandcenter is teaming up with the VCU School of Business to launch a new concentration within the Evening MBA program.
The Brand Leadership concentration consists of courses taught by Brandcenter faculty members and provide valuable skills in creative problem-solving and brand management, crucial for leadership roles across industries. Concentration courses address practical frameworks for integrated marketing communications, in addition to helping students understand the balance of art and commerce in brand management.
Topic courses are offered to undergraduate and graduate students as an introduction to tapping into their creativity. These courses are available in both the fall and spring semesters and are open to all students, regardless of major, academic level, or skill. Students will engage and learn from Brandcenter faculty, gaining insights from experienced professionals in the advertising industry
Questions?
We’ll be making announcements regarding Brandcenter Extension Programming (BCX). The best way to keep up to date on BCX and all Brandcenter programs is to join our email list. Have a unique question or ready to organize executive education for your organization? Email [email protected] to get started
