BC Sprint 2025 was an energetic week of innovative ideas and creative solutions.
Teams of second-year students had five days to create work worthy of presenting to Liquid Death and lululemon as part of our annual creative sprint. On Monday, student teams were briefed by the two brands, then hit the ground running to put together campaign ideas and turned out work in record time.
Our brand partners gain creative insight from emerging talent, while also giving the next generation of ad professionals real world experience. Past participants include brands like Lume, Buffalo Wild Wings, Coors Light, Peloton, and Door Dash.
Brandcenter sends a huge thank you to our 2025 partners and judges: Andy Pearson, VP of Creative at Liquid Death, and lululemon team members: Brandon Viney (Art Direction, 2012) VP of North America Brand Creative Director; Dana Rudelier, Director of North America Creative Studio Operations; Alex Aidar, Manager of Global and North America Creative Operations & Planning; Laura Vandenbergh, Creative Director; Pat Young, Creative Director; Arrabelle Stavroff, Copy Director; and Nikki Lewis, Senior Brand Marketing Manager.
Following presentations, the judges provided insightful and generous feedback that sparked thought-provoking conversations. Across the board, they praised creative ideas, thorough research, and a strong understanding of brand tone. Additionally, they thoughtfully challenged potential ideas, asking sharp questions and identifying potential gaps—giving students valuable practice in defending and refining their work, much like they would in an agency setting.
Congratulations to all of our teams, mentors and our 2025 winners— impressive ideas across the board. Over 70 members of the Class of 2025 participated this year, 90% of the cohort.
Insane Sprint Posse: Winner – Liquid Death
- Walid Al-Tinawi (Experience Design, 2025)
- David Ballowe (Copywriting, 2025)
- Stephan Dvorak (Art Direction, 2025)
- Nico Morris (Experience Design, 2025)
- Rhiannon Newman (Art Direction, 2025)
- Aggie Prakash (Strategy, 2025)
- Berwyn Hung – mentor
ISP based their campaign around a theoretical Liquid Death collaboration with the American hip hop duo Insane Clown Posse (ICP). Creative brand activations would tie the two brands together through their mutual embrace of absurdity and dark humor, persuading juggalos to turn in their Faygo for Liquid Death. Check out a spot from their campaign here.
Apples and PB: Winner – lululemon
- Nithya Charles (Art Direction, 2025)
- Henry Coffey (Copywriting, 2025)
- Erin Kang (Creative Brand Management, 2025)
- Jackson Wald (Copywriting, 2025)
- KT Schaeffer – mentor
