Brandcenter students develop unusual marketing campaigns to improve transit safety

For Brandcenter students at Virginia Commonwealth University, a lonely ghost, a catchy jingle and colorful murals are tools to deter road accidents.

Fifteen students in Kelly O’Keefe’s creative brand management class volunteered their spare time to develop marketing campaigns for Richmond’s participation in Vision Zero, a strategy to reduce traffic and pedestrian fatalities and injuries. 

Decency, fear and other lessons from Super Bowl LIII ads brought to you by VCU Brandcenter alumni

Marika Wiggan comes from a family of advertisers. But she’s the first to have an ad air during the Super Bowl. 

In fact, last night’s game debuted Wiggan’s third career Super Bowl ad. The spot for SimpliSafe is the launching point for a larger campaign that Wiggan’s firm, Preacher, has developed for the home security company.

Watch Brandcenter Alumni Super Bowl commercials

See the list of Brandcenter Super Bowl spots that Brandcenter alumni worked on this year.

Brandcenter alum Yichi Zhang named to Forbes China's 30 Under 30

Brandcenter alum Yichi Zhang (CBM, 2015) was named to Forbes China 30 Under 30 in 2018 after launching a creative consultancy in Beijing that focuses on personal branding.