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Tales from Sixty
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TL;DR version: I’m training AI to be my sidekick today so that I don’t become its side project tomorrow.
September 12, 2024
Second year strategy student Agrim Prakash muses on generative AI, the digital age and his time at Brandcenter.
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Is there a story behind your name?
August 29, 2024
Second year student Krista Gutzwiller (Experience Design, 2025) ruminates on names, monikers and titles in her contribution to Tales from SIXTY.
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A Creative Refresh
July 22, 2024
Current Art Direction student contemplates her previous advertising career, creative education, and path to Brandcenter.
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Is there anything funner than this?
June 30, 2024
Henry Coffey (Copywriting, 2025) contemplates the wonderfully weird and creative students that find their way to Brandcenter.
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Two members of the Class of 2024 sling non-alcoholic “shocktails” in their new venture, Everything But The Booze
May 22, 2024
Brandcenter entrepreneurs create a venture with new brand started as a student project.
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Brandcenter grads bring no gimmicks, just glory for your best race day ever
February 29, 2024
Brandcenter graduates launch new sneaker brand, Speedberry, catered to long-distance runners.
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Bad timing, baby
November 6, 2023
Ed Keithly (Strategy, 2024) decided to make a career pivot. The timing could not have been worse ... or better. His first year at Brandcenter coincided with the birth of his first son.
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On uncertainty
October 10, 2023
Jade Chen (Art Direction, 2024) worked in finance before the Brandcenter. Feeling called to embrace her creative side, and with fear of being trapped on a path she hated, she pursued art direction.
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There’s a job for that
September 12, 2023
Taylor Martin (Art Direction, 2024) was a third-grade teacher. To satisfy her craving to create, she started anew at the Brandcenter and is on the path to becoming an art director.
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It opened my eyes to the full breadth of creativity in advertising around the world.
July 18, 2023
Jade Chen (Art Direction, 2024) reflects on her experience at the 2023 Cannes Lions Festival as one of 37 students selected from around the world to participate in the Roger Hatchuel Student Academy.