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Principles Over Prompts: How Brandcenter is Navigating the AI Era
April 7, 2026
Micah Berry, Associate Director of Technical Training, talks through the effects of generative AI and new technology on creative education.
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From Concept to Shelf: Brandcenter x University of Richmond Bring Coffee Brand RALI to Life
April 6, 2026
Brandcenter students partner with UR Benchtop Innovations program for the fourth year to bring coffee beverage RALI to life.
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Advertising for Good?
March 31, 2026
Second year copywriter Marissa Price examines her transition from nonprofit work to advertising and making meaningful work.
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Jeff MacDonald on AI, Hiring, and the Future of Creative Work
March 19, 2026
In the age of AI, Brandcenter students learn how to stand out in the hiring process from industry leader Jeff MacDonald.
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Do the things that scare you
March 13, 2026
A second year art direction student reflects on leaving home, pursuing a creative career, and finding community at the VCU Brandcenter.
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Brandcenter Alumni Bring Creative Firepower to the Winter Olympics
March 10, 2026
This year, Brandcenter alumni helped shape how brands showed up during the world’s biggest winter sporting event, creating campaigns that…
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Michelob ULTRA: Run Back the Miracle
March 10, 2026
Members of the Class of 2025 were the creative team behind this experiential event held by 2026 Winter Olympics sponsor Mich ULTRA
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Spring 2026 Alumni Newsletter
March 4, 2026
Check out our Spring newsletter for the latest news, alum spotlights, Super Bowl and Olympics work, and more..
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A Semi-Qualified Guide Through Grief, Loss, & Brandcenter
February 28, 2026
In our latest Tales from SIXTY, second year copywriter Sandra Sanchez reflects on grief, imposter syndrome, and how Brandcenter has a way of bringing out the strength you didn’t know you had.
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Brandcenter alum work shines at Super Bowl 2026
February 25, 2026
With 32 alumni represented, this is the third consecutive year that more than 30 alums have contributed to spots around the big game.