Executive Master's Program — VCU Brandcenter

Brand Building: The Brandcenter Way.

The Brandcenter is a one-of-a-kind graduate school dedicated to developing the next generation of creative leaders. For almost 30 years, we’ve helped thousands of students launch their careers in advertising, and now, we’re helping professionals like you take your careers to the next level through our new Executive Master’s program.

Building upon our legacy of developing the next generation of creative leaders, our online Executive Master’s program is uniquely designed for seasoned professionals who are looking to expand their brand building expertise as they advance their journey as business leaders.

Applications will open this fall for August 2026 entry.

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Real-world, virtual learning from world-class instructors.

In 24 months, you’ll develop a mastery of your craft rooted in real-world learning from faculty who are all prominent leaders in the creative business world. Driven by a deep belief in the transformative power of creative problem-solving, this program re-imagines the role of brand leadership in achieving business success. By integrating a comprehensive curriculum focused on contemporary brand building, students will be equipped with the skills and insights needed to drive impactful, results-oriented brand strategies.

Curated to break down industry silos, foster cross-functional collaboration, and infuse diverse perspectives into the learning experience, this program is designed to cultivate innovative and well-rounded brand leaders.

At the end of 24 months, students will earn an M.S. in Business, with a concentration in Branding, plus a global network of Brandcenter alumni and industry connections.

Executive Master’s Program Online Curriculum

Semester 1 / Fall

Business of Branding
Creative Thinking

Semester 2 / Spring

Brand Experience
Brand Strategy

Semester 3 / Summer

Strategic Thinking
Strategy and Design
Cultural Impact: Advanced Account Planning

Semester 4 / Fall

Influencing Consumer Behavior
Creative Fusion
HR as Brand

Semester 5 / Spring

Craft
Critical Business Skills

Semester 6 / Summer

Brand Influence and Reputation
Innovation

Executive Master’s Program Prerequisites

Here are the prerequisites for applicants to our Executive Master’s program:

Prerequisites

All applicants should be curious, creative, and passionate, and have at least five years of relevant professional experience.

All applicants should be able to:

Creatively problem solve
Manage time effectively to properly balance work, school and your personal life
Engage in healthy conversation and rhetoric

All applicants should have:

A bachelor’s degree
Professional ambition and drive
A love of marketing
An interest in building brands

Questions?

Contact Sharon Rauch, Ed.D. : [email protected]

Sharon Rauch, Ed.D.

Associate Director of Extension Programs

Executive Master’s Program