News
Strategy
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News
Liquid Death and lululemon declare the winners of BC Sprint 2025
February 6, 2025
Student teams compete in our week-long creative sprint, presenting campaign ideas for major brands like Liquid Death and lululemon.
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Event
Event
Admissions: Virtual Open House
March 4, 2025
Want to learn more about the Brandcenter but can’t make it to campus? Brandcenter will participate in VCU’s Virtual Graduate…
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News
From weird and wacky to sentimental and even salty, Brandcenter alum work shines in 2025 Super Bowl Ads
February 25, 2025
Over 30 alums worked on nearly 20 spots for brands including Michelob Ultra, Google, Ritz, Uber Eats, Little Caesars, Tubi, and Booking.com.
News
News
Ad Age features work by Brandcenter students: Why tiny ads targeting rats are popping up all over New York City
February 27, 2025
A group of students at VCU Brandcenter are behind a series of tiny billboards running in New York with ads targeting New York’s biggest untapped audience segment: rats.
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News
Strategists Gain Real Experience with Live Clients
March 7, 2025
At Brandcenter, our curriculum provides students with opportunities to work with real clients on real business problems. In her Creating…
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News
Friday Forum: Experience-led Marketing with On Board Experiential
March 10, 2025
Alums Zak Vono (Experience Design, 2019) and Melissa Poe (Experience Design, 2020) talk careers, networking, work-life balance and more in experiential marketing.