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Friday Forum: Experience-led Marketing with On Board Experiential
March 10, 2025
Alums Zak Vono (Experience Design, 2019) and Melissa Poe (Experience Design, 2020) talk careers, networking, work-life balance and more in experiential marketing.
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Strategists Gain Real Experience with Live Clients
March 7, 2025
At Brandcenter, our curriculum provides students with opportunities to work with real clients on real business problems. In her Creating…
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Ad Age features work by Brandcenter students: Why tiny ads targeting rats are popping up all over New York City
February 27, 2025
A group of students at VCU Brandcenter are behind a series of tiny billboards running in New York with ads targeting New York’s biggest untapped audience segment: rats.
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From weird and wacky to sentimental and even salty, Brandcenter alum work shines in 2025 Super Bowl Ads
February 25, 2025
Over 30 alums worked on nearly 20 spots for brands including Michelob Ultra, Google, Ritz, Uber Eats, Little Caesars, Tubi, and Booking.com.
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How Alyson Gaiser Built a Career in Advertising from Brandcenter to AKQA
February 24, 2025
Alum Alyson Gaiser, Senior Strategy Director at AKQA, shares career insights, lessons from Brandcenter, and advice for emerging professionals in advertising.
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Spotlighted by AdAge, three Brandcenter alums offer insight into their advertising work – and how Brandcenter helped shape them
February 20, 2025
Creative thinking and thick skin are among the attributes that Mark McColey, Ross Fletcher and Howard Finkelstein developed during their graduate studies.
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Learning to lead as a creative brand manager
February 18, 2025
Harper Lock (Creative Brand Management, 2025) Are you one of those people who walks into a new environment and immediately…
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Liquid Death and lululemon declare the winners of BC Sprint 2025
February 6, 2025
Student teams compete in our week-long creative sprint, presenting campaign ideas for major brands like Liquid Death and lululemon.
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Hey! I Kinda Suck at This.
January 30, 2025
First year copywriting student Imaan Shaikh confesses some of the dark thoughts that accompany the reality of first semester and finding yourself amongst a sea of creatives.