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“What do you want people to think when they engage with your product?”
November 27, 2017
In only one semester, the VCU Brandcenter curriculum has shaped how I talk to people and how I approach design…
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“MYTH: You cannot work while at Brandcenter. “
October 19, 2017
MYTH: You cannot work while at Brandcenter. You do not work during first year. That’s all I heard when applying…
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“My first question was: how am I going to pay for this?”
October 16, 2017
You’re going to worry. Plan ahead. Do everything as soon as you can. It will be O.K. Let me explain.…
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“It was here I learned to ask: what is the truth about the brand?”
September 26, 2017
The VCU Brandcenter environment is so much about self-learning, self-teaching, and most importantly—collaborating. During my first year at the Brandcenter,…
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“I first heard about the VCU Brandcenter when I was a sophomore at JMU.”
September 18, 2017
In undergrad, I knew I wanted to be immersed in the creative side of business. I knew my strengths- my…
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“It’s gonna be a tough two years.”
September 11, 2017
The first day of your Business of Branding (BOB) class can feel pretty overwhelming. You’ve barely even figured out where…
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“I think the Brandcenter experience is like a roller coaster…”
April 24, 2017
As I get closer to graduation, I can’t help but reflect on my Brandcenter experience. I went to huge state…
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“I feel like I’m going to be stuck on a project 3 years from now and something Fenske said will suddenly click in my head.”
April 20, 2017
In my undergrad at Indiana University, I was exposed to my first taste of advertising. I took a few ad…
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“I got to work on a Super Bowl spot my first year in the industry.”
February 10, 2017
I got to work on a Super Bowl spot my first year in the industry. It was an incredibly eye-opening…
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“Professor Fenske calls it “building steel,” and it’s the mark of a Brandcenter student.”
February 10, 2017
I stared at my shoes for a good half-hour while seated at the leg press machine in my parents’ gym…